Our Story

It started with a simple belief: great taste and great nutrition don’t have to be mutually exclusive. Twenty years ago, this inspired NuGo Nutrition to create the only nutrition bars with decadent taste, wholesome nutrition, and quality ingredients. Since those early days, our core values have not wavered, but our ambition has grown. What began as a vision to create great-tasting, nutrition to go has evolved into a mission to pioneer unique, delectable nutrition bars and cookies for many lifestyles. We’ve transformed what it means to be convenient and delicious, and we honestly can’t wait to keep bringing you more!

Our Commitment

At NuGo, our goal is to be better. Better for our customers. Better for our community. Better for our family of employees. Better for the environment. We never put our bottom line above the best interest of our customers. That’s why we’re proud to be the only major protein bar company coating bars in REAL dark chocolate. Other companies cut costs by mixing their cocoa solids with vegetable fats like palm kernel oil to make imitation chocolate without the taste, texture or health benefits of REAL chocolate. Health and nutrition are our top priorities. We will never replace Real Dark Chocolate with less-tasty, less-healthy palm oil coating.

Our Products

You and your family deserve the best. At NuGo Nutrition, we believe that the freshest, healthiest ingredients are also the best tasting. Our nutrition bars are made with wholesome, naturally delicious, non-GMO ingredients. We’re committed to keeping trans fats, artificial sweeteners, stomach-upsetting maltitol and high-fructose corn syrup out of NuGo products. We use only real ingredients for healthy, active lifestyles. Whether you give your child a NuGo bar or grab one for yourself, you can be confident that you’re getting great nutrition and great taste in every bite.