Lifestyle Evolution Inc. (LEI), Issues Allergy Alert -- -Undeclared Milk in Lifestyle Evolution Inc.

ONLY bars with a best by date of 2013 are subject to recall.

Contact:

Media: Kara Flynn 202-821-3888

Consumer: 866-266-7623

For Immediate Release – PITTSBURGH, March 28, 2013 - Lifestyle Evolution Inc announces the voluntary recall of NuGO FREE, NuGO Dark and NuGO Slim Non Dairy bars Made BEFORE October 2012 because of the potential for undeclared milk. Individuals with allergies to dairy run the risk of a serious or life-threatening allergic reaction if they consume products containing milk protein. Lactose intolerance is not a milk allergy and should not be confused with a milk protein allergy. Lifestyle Evolution’s voluntary recall is being conducted in consultation with the U.S. Food and Drug Administration (FDA).

The products were distributed nationwide.

ONLY PRODUCT WITH BEST BY DATE OF 2013 IS SUBJECT TO RECALL. (i.e. 25 Dec 13)

PRODUCTS WITH 2014 BEST BY DATES ARE NOT SUBJECT TO RECALL. (i.e. 23 Feb 14)

Product NAME UPC (box of 12) UPC (indiv Bar) BEST BY DATE

NuGO FREE Dark Chocolate Trail Mix 691535 45302 691535 45301 2013

NuGO FREE Dark Chocolate Crunch 691535 45102 691535 45101 2013

NuGO FREE Carrot Cake 691535 45502 691535 45501 2013

NuGO Dark Chocolate Chocolate Chip 691535 52102 691535 52101 2013

NuGO Dark Mocha 691535 52302 691535 52301 2013

NuGO Dark Mint Chocolate Chip 691535 52502 691535 52501 2013

NuGO Dark Peanut Butter Cup 691535 52702 691535 52701 2013

NuGO Dark Pretzel 691535 52902 691535 50901 2013

NuGO Slim Crunchy Peanut butter 691535 20702 691535 20701 2013

NuGO Slim Espresso 691535 20902 691535 20901 2013

The recall was initiated out of an abundance of caution after testing revealed the possible presence of trace levels of milk protein in the above products. Process improvements at the manufacturing level implemented over 6 months ago provided corrective actions that mitigated the potential for cross contact.

There has been one report of an allergic reaction. Distributors and customers that have purchased these products directly will be notified by Lifestyle Evolution, Inc. regarding product return procedures. Consumers with questions should contact customer service 1 -866-266-7623 between 8 am to 6 pm, EST Monday thru Friday.

LEI is dedicated to the health and safety of its consumers. Therefore, the company initiated this voluntary recall. We apologize to our distributors and our customers and sincerely regret any inconvenience caused by this event.